XI Principles for the Future of Australian Football

The XI Principles are now as follows: 

I. Build a consistent and strong identity for Australian football which inspires all Australians. 

II. Develop a new narrative for football which signifies a fresh start for the game in Australia, successfully ties together all new initiatives and distinguishes it from other sporting codes in the country. 

III. Evolve and grow an integrated and thriving football ecosystem driven by a modern domestic transfer system.

IV. Ensure the Australian Football pyramid is aligned and connected through optimised competition structures.

V. Create a world class environment for youth development / production by increasing match minutes for youth players and streamlining the player pathway. 

VI. Create a strong culture around coach and referee development by emphasising the importance of the role as a skilled position and a vital link in player development.

VII. Transition towards a modern, fit-for-purpose governance and administration framework for football in Australia in line with global standards and best-practice in Australia.

 

VIII. Create an operating and governance model for the A-League, W-League and Y-League which is fit for the current circumstances.

 

IX. Ensure that football becomes more open and accessible to the Australian community and that cost does not remain a barrier to participation. 

X. Accelerate and enhance the growth of the game by driving participation of women and girls and enhancing existing competition structures to promote player development.

XI. Elevate even further the Westfield Matildas and the Socceroos as the unifying symbols of the game and heroes who epitomise the Australian football identity to inspire every young Australian regardless of their ability or background.